Art Direction + Design: For the launch of Windows 7 we created thirty four :15 commercials as pre-rolls across the Internet, with a high probability of them going broadcast. This global campaign had 7 spots in the US/Canada, 7 spots in France, 7 spots in the UK, 7 spots in Australia, and 6 spots in Germany.
[ Range of spots below. Click play to watch. ]
Windows Value Banners ::
Art Direction + Design: The biggest weapon Windows has in selling PCs over Macs is how expensive Macs are. These banners aimed to show a PC and a Mac of comparable specs while also presenting how much spare money you would have after purchasing a PC over a Mac. These banners were targeted, so we knew people had recently been shopping for a Mac, and we also knew what type of person they probably were based on other Web Sites they had recently visited. Using information, they were put into specific buckets and presented with items they were likely to want. This project also included several photo shoots. NOTE: The pricing in the banners below were left at $0 for this Site only, because the pricing has changed since these first went live.
[ Click each banner to watch the animation. ]
Windows Make it Rain Value Banners ::
Art Direction + Design: The biggest weapon Windows has in selling PCs over Macs is how expensive Macs are. These banners aimed to show a PC and a Mac of comparable specs while also presenting how much spare money you would have after purchasing a PC over a Mac. These banners were targeted, so we knew people had recently been shopping for a Mac. This project also included several photo shoots. NOTE: The pricing in the banners below were left at $0 for this Site only, because the pricing has changed since these first went live.
