Art Direction + Design: There was a period between campaigns where a redesign of Sprite.com was necessary. The goal was to communicate how refreshing Sprite is, while allowing people to quickly get information on Sprite Slam Dunk, My Coke Rewards, The Yard, and Sprite Sips. The information windows of the Site were liquid themselves, and would warp and merge into each other, as well as apart. Bubbles behind the sprite bottle also helped communicate the refreshing qualities of Sprite.
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Art Direction + Design: MyCokeRewards.com houses the under-the-cap games for each of the Coke products. Below is the design for Sprite that was live during a period between campaigns where a redesign of Sprite.com was necessary.
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