Art Direction + Design [ Spec work ]: As often happens in a pitch, this was a project that a large portion of the creative department pitched in and everything was co-art directed and co-designed. The core idea was around having an "adult-playground" – making the Interactive being about exploration and playing. It should allow you to maintain a child-like wonder in an adult world. It should be about art, music, and all the encompasses the sub-culture that is vinyl toys.
