Art Direction + Design: Coke Zero targets young males, and because of this you'll see advertising for Coke Zero at lots of sporting events. For the NCAA tournament they created the Mad-a-Base – a place where fans can upload videos and pictures of themselves going nuts for their teams. Among the marketing tools used to support the Mad-a-Base were two different phases of banners. My responsibitilies for this project extended to include art direction for a photo shoot. Below is the first phase.
[ Click each banner to watch the animation. ]
Coke Zero NCAA Madabase Banners ::
Art Direction + Design: Coke Zero targets young males, and because of this you'll see advertising for Coke Zero at lots of sporting events. For the NCAA tournament they created the Mad-a-Base – a place where fans can upload videos and pictures of themselves going nuts for their teams. Among the marketing tools used to support the Mad-a-Base were two different phases of banners. My responsibitilies for this project extended to include art direction for a photo shoot. Below is the second phase.
