Art Direction + Design: Seth MacFarlane, the creator of Family Guy and American Dad, made a collection of cartoon shorts called the Cavalcade of Cartoon Comedy. Burger King was a sponsor, and thus was allowed to host a YouTube page featuring some of the shorts. We took these and allowed users to dub their own audio over the shorts to create hilarious new content. This campaign was awarded Merits/Nominees/Shortlists by Cannes Lions, One Show Interactive, and Webbies.
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Art Direction + Design: People love The King, and his creepy persona makes for a perfect Halloween costume. Every year Burger King sells King Masks – including an XL King Mask, that is big enough to look similar to the King seen on the commercials. These are comps for an interactive Web Site that allowed you to travel down the gallery looking at each of the masks, and occasionally the people would jump out at you. These were approved internally as well as by BK, but at the last minute Burger King cut the budget for a Web Site and these were never produced.
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Art Direction + Design: The campaign for the XL King Mask continued by sending out an HTML email to Burger King's email list, using the same concept and style as the Web Site.
Art Direction + Design: For the release of BK's Apple Fries (a healthy alternative to french fries for children) we created a Web Site with the simple goal of introducing the product and communicating the health benefits. The king throws an apple into the air, and it returns sliced into Apple Fries. Mousing over menu items would bring up the nutrional information.
